Netflix Drops Contest, Settles Suit

Back in the Fall of last year, I spoke about the concerns surrounding Netflix’s plan to release more anonymized data to drive another contest to improve its recommendation system. These concerns drew both attention from the FTC and a law suit.

According to the New York Times, Netflix has canceled its plans for another research contest and settled the suit. Part of the settlement constrains their future plans for further research involving customer data. Despite that, they are still trying to figure out how to continue improvements in their recommendation system. Good news that they now are convinced to do so only where it is not at the expense of a toxic waste spill online in recovery of personally identifiable info.