I’ve only been playing with SNAP, a WordPress plugin, a few hours, but have some initial thoughts.
I started down this path thanks to Dave Slusher who wrote about POSSE which stands for Post to Own Site, Share Everywhere. I like this concept a great deal. Investing the typical time more and more folks do in communications and information only to have that effort evaporate at the whim or circumstance of the platform, tool or channel of the moment seems very foolish to me. I had been experimenting with Bridgy but still manually sharing all of my posts and posting shorter thoughts directly to all these sharing outlets like Twitter and Facebook.
I stood up a second site for another set of interests of mine. Doubling my existing workflow was not appealing in the slightest. I decided to take the plunge with the WordPress plugin, SNAP, that Dave mentions. For the most part, I really like it. With a little fine tuning, content showing up on sharing networks looks native but cleanly and clearly originates from my site. I will warn that this is a power tool, which affects the effort to set up and how smoothly it supports more than one workflow.
In terms of the installation, just getting it into WordPress is easy enough. Connecting it to other services may require a good deal more effort. I have only connected Twitter and Facebook so far as Google+ requires some additional bits. For both Twitter and Facebook, I had to sign up as a developer and essentially create new applications with each of those for each of my sites. The SNAP documentation for this is superb but this may be outside a lot of people’s comfort zone.
For the primary workflow of simply sharing regular blog posts, SNAP is great. You can configure templates for messages to each with some pretty clear replacement parameters (although finding the list from the plugin is pretty much impossible, I bookmarked their documentation page.) Unlike other tools I had tried previously, messages can be tailored so they look native to the sites on which they appear. This is a huge plus as the current crop of popular sharing sites increasingly penalize anything coming in that doesn’t smoothly fit into their design, flow and expectations. Mismatched updates often get down ranked, defeating the point of sharing everywhere.
I have two other workflows I am still working on. The first is simply using my site, as Dave discusses, as the source for my usual social updates. I have a couple of plugins I use, as he suggests, to have a hidden category for purely social content on my site. Posting to those then only shows on the intended target and if someone follows a link back I provide. Unfortunately, the differences in content size limits makes this a bit clunky. WordPress supports one or two ways to break up content and SNAP can take advantage of those. But if I want a long update on services that support that chunked into three or more shorter updates, there is no good support for that. I am contemplating going back to what I was doing, but doing it via my own site–writing one long post then just simply copying that out into several shorter messages, massaged to work better on services with tighter limits.
If SNAP would add a character count to WordPress, for starters, then introduce a way to add markers that are invisible on my site but SNAP uses to break up posts into smaller pieces, as needed, that would be splendid. I haven’t looked to see if their Pro version does this or it is on their roadmap. I also haven’t looked to see if they have a robust way to suggest features. I have, after all, been using it less than a day. I will give them the benefit, continuing to investigate and push even if I have to fall back on some manual labor in the meantime.
The other workflow I use is Twitter specific, for sharing links out of my RSS aggregator. Usually I simply compose a tweet with the title of an article, its link, a via if warranted and then in any space left a comment. Predicting how SNAP will mangle such a post if composed in WordPress is proving difficult as it isn’t leveraging Twitter’s own URL shortener or offering its own. Again, the lack of character counting on posts is frustrating, I feel like using WordPress/SNAP for this is a bit like aiming blind. I am less concerned for this workflow since my aggregator is my canonical source for link curation and has its own way to share a feed of what I have shared, with my comments attached.
I have only just started using SNAP’s own comment import. Dave recommended Bridgy over this feature but that service doesn’t appear to support more than one site per sharing service, a use case I now inhabit. Also, it has always bugged me that it was a service rather than a tool I could host and run myself. I did like that Bridgy used an emerging, open standard, web mentions, so I may look for a third option that has the best of both. I’ll share more thoughts as I have more experience with the import feature.