Slashdot links to a PC Pro article discussing a move by the commission to give more power to consumers. What amounts to a plan for new legislation next year may be a mixed blessing. Users would gain more control over their data, including the right to have it deleted, while at the same time decreasing friction for the flow of personal data through the markets. The latter would seem to increase pressure on advertisers to acquired the necessary informed consent and raise barriers to executing deletion, or forgetting, requests.
There is no mention of accountability or enforceability, aspects of the plan that will have to be addressed for it to have a hope of making a difference. Sadly, I think the inclusion of a right to be forgotten implies that the balance will still tilt towards too much collection.