Is Web Site Performance Being Dragged Down by Ad Servers?

This isn’t really a question I had considered. It falls pretty naturally out of the recent trend by Google and others to really digging into we site performance. If scrutiny continues, which I suspect it might given the source here a known expert on performance and scalability, I would expect to see ad networks start catering to this as a market demand.

One Reply to “Is Web Site Performance Being Dragged Down by Ad Servers?”

  1. Web page sizes have increased to the extent that 1MB is not untypical. I hadn’t realised this was the trend until I got a smart phone, which displays the size of the download. Although having a full function web browser the small processor power emphasises all the worst aspects of modern web page design. Just because large volumes of data can be transmitted via modern networks doesn’t mean it should be.
    Another annoying feature of many current web page designs is that the layout fails to run completely until the delayed advert servers have all responded, causing temporary non-display or a jumping display. This need not be the case, its often bad design/programming, or lack of realistic testing. Web designers or more likely these days the web team, appear only to test their pages under ideal conditions not the real conditions users of their site experience. Is this because they’ve become to reliant on analytical tools to determine site performance?

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