The only reason I personally find this comment worthy is because of my fond, fond memories of ZDTV. I loved what they originally did with the channel and its programming and was very annoyed at what Comcast did to the channel after they bought it out.
This has nothing to do with their filing which is apparently based on depressed ad and subscription revenue. I am certainly familiar with their periodicals but have never been an avid reader. Working in the industry and being an early netizen, I always seemed to pick up much of what they covered via osmosis.
Best of luck with your re-launch, ZD!